Cookie & Data Tracking Policy
Effective from January 2025
At elyrianerion, we use various tracking technologies to understand how visitors interact with our financial education resources. This helps us improve your learning experience and deliver content that actually matters to you.
We're committed to transparency about what data we collect and why. You'll find detailed information below about each type of tracking we use and how you can control it.
What Are Tracking Technologies?
Tracking technologies are small text files or scripts that websites place on your device. They help websites remember your preferences, understand how you navigate content, and deliver relevant information based on your interests.
When you visit elyrianerion.com, we use several types of trackers. Some are necessary for the site to work properly—like remembering you've logged into your account. Others help us analyze which educational topics resonate most with our UK audience.
Not all tracking technologies are the same. Some expire when you close your browser, while others remain on your device for months or even years. We explain each type below so you can make informed choices.
Types of Tracking We Use
Essential Functionality
These keep the website working. They remember your login status, selected language preferences, and security settings. Without them, you wouldn't be able to access member areas or maintain consistent settings across pages.
Performance Analysis
We track which articles get read most, how long visitors spend on different topics, and where people tend to leave the site. This data shows us what's working and what needs improvement in our finance education content.
User Experience Enhancement
These remember your viewing preferences—like whether you prefer video content or written guides. They also store your progress through multi-part courses so you can pick up where you left off.
Content Personalization
Based on topics you've explored, we suggest related financial concepts that might interest you. If you've been reading about investment basics, we'll highlight intermediate investing articles rather than beginner budgeting tips.
How We Use Tracking Data
The information we collect serves specific purposes that benefit both you and our ability to provide quality financial education.
Understanding User Behavior
We analyze which sections of our site get the most attention. If tax planning articles consistently get more engagement than savings guides, we know to produce more tax-related content. This isn't about invading privacy—it's about resource allocation.
Improving Navigation
Tracking shows us where people get stuck or confused. When we notice visitors frequently bouncing between the same three pages looking for information, we redesign that section to be more intuitive.
Measuring Educational Impact
We track completion rates for our learning modules. If most people abandon a course halfway through, that signals a problem with content pacing or complexity. We use this feedback to refine our teaching approach.
All tracking data is aggregated and anonymized before analysis. We're interested in patterns across hundreds of users, not individual browsing habits. Your specific activity remains private.
Third-Party Tracking Services
We partner with established analytics providers to measure site performance. These services operate independently and have their own privacy policies that govern how they handle data.
Common third-party trackers on our site include Google Analytics for traffic analysis and Hotjar for understanding user interaction patterns. These tools help us see the bigger picture without building complex tracking systems ourselves.
- Analytics platforms that aggregate user behavior data
- Performance monitoring tools that track page load speeds
- Content delivery networks that optimize resource loading
- Security services that protect against malicious activity
Each of these partners processes data according to their terms. We've vetted them to ensure they align with data protection standards relevant to UK users.
Current Status
All Tracking Active
Managing Your Browser Settings
Beyond our opt-out button, you can control tracking at the browser level. Every major browser offers settings to limit or block trackers entirely.
Chrome
Navigate to Settings → Privacy and Security → Cookies and other site data. You can block all cookies, block only third-party trackers, or clear existing data.
Firefox
Go to Options → Privacy & Security → Enhanced Tracking Protection. Firefox offers standard, strict, and custom protection levels with detailed explanations for each.
Safari
Open Preferences → Privacy. Enable "Prevent cross-site tracking" and adjust settings for blocking all trackers or allowing specific sites.
Edge
Select Settings → Privacy, search, and services → Tracking prevention. Choose between basic, balanced, or strict levels depending on your comfort with tracking.
Keep in mind that blocking all trackers may break certain site functionality. If you experience issues after adjusting settings, try allowing essential cookies while blocking analytical and marketing ones.
Data Retention & Deletion
Different trackers have different lifespans. Session cookies expire when you close your browser. Persistent cookies might last anywhere from a few days to two years, depending on their purpose.
We regularly review and delete outdated tracking data. Analytics information older than 26 months is automatically purged from our systems. User preference cookies remain longer to maintain your settings, but you can clear them anytime through your browser.
If you want us to delete specific data associated with your account, contact us directly. We'll remove your information within 30 days, though we may retain certain records for legal compliance purposes.
Updates to This Policy
We update this policy periodically as our tracking practices evolve or regulations change. When we make significant modifications, we'll update the effective date at the top of this page and notify active users via email.
Minor clarifications or technical updates won't trigger notifications, but the policy date will always reflect the most recent version. We recommend checking back occasionally if you're concerned about how we handle tracking.
Questions About Our Tracking Practices?
We're happy to explain our approach in more detail.
Email us at support@elyrianerion.com
Call +44 203 290 2295
272 Main St, Blantyre, Glasgow G72 0DH, United Kingdom